SIHOO, a leading global brand of premium ergonomic chairs, held the grand “2025 SIHOO Brand Going Global” event in Guangzhou, China. Representatives from around the world attended, including distributors, senior executives, business people and furniture-industry experts, to exchange their vision, mission and strategy for taking SIHOO to global leadership in the ergonomic chair market.

Sukalaya Boonkrajang and Yotsawat Sartsriwuthi, CEO of YS Distribution Co., Ltd. (YS Distribution), the sole importer and distributor of SIHOO ergonomic chairs in Thailand, said they were honored to be invited onto the stage as SIHOO's official distributor representatives in Thailand, and announced their commitment to pushing SIHOO toward the goal of “Thailand No.1 Premium Ergonomic” by 2026.

SIHOO was founded in 2011, with modern production bases in China, and exports to more than 147 countries worldwide. It is recognized by users in Asia, Europe and the Americas, with sales of over 20 million units and standards certifications from several leading organizations, such as BIFMA, SGS, TUV and the Red Dot Design Award.

In Thailand, SIHOO Thailand, managed by YS Distribution, aims to offer the best products and services to every customer group, especially modern working people who value health, productive work and a sustainable lifestyle. It will keep building brand awareness through online and offline channels and through partnerships with a wide range of business partners.

“SIHOO is not just a chair brand, but a partner for everyone in living and working healthily. We are committed to giving Thai people access to better chairs, with good value for money, design that meets their needs, and modern innovation,” Yotsawat added.

SIHOO also focuses on developing products that suit the customers of each country, working with world-class designers, ergonomic engineers and researchers to create chairs that fit the bodies, usage and culture of users in each region.

From here on, SIHOO will not stop at exporting products but will build a deep market base in each country, especially in Southeast Asia, where Thailand is a key hub for business expansion and for building confidence in the brand's quality, Sukalaya concluded.

To see more SIHOO products, visit our website: www.sihoothailand.com, LINE: @sihoothailand (including the @), or Shopee: https://s.shopee.co.th/7V2koG7dE3